HELL Pizza Hataitai

HELL Pizza is a highly popular, irreverent New Zealand pizza chain established in 1996 in Kelburn, Wellington. Famous for its distinct, dark humor and gothic-themed branding centered around the "seven deadly sins," the franchise specializes in gourmet pizzas, sides, and desserts made with high-quality ingredients. Growing from a single tiny kitchen, it has expanded into a prominent nationwide network with dozens of stores across the country.